Columbia

"Columbia Blue"
Recruitment Campaign

Our strategy was to move “blue” from school color to school creed. Columbia Blue means living in a city driven by the smartest, newest ideas — both ambitious and humble. Working among intellectual giants past and present inspires students to take their own giant steps. Being the most diverse student body of any campus makes life more interesting, more fun, in a word – better. Connecting students to talented and successful alumni early and often is embedded in the Columbia experience. Having intellectual confidence forever is earned through Columbia’s one-of-a-kind Core Curriculum. “True blue” to all of this is the story we tell in these publications and complementary website.

Design: Pentagram