The Hotchkiss School

Project: Viewbook and Travel Piece

Partner: Matt Ralph, Plainspoke

In creating a new viewbook for The Hotchkiss School, we had two primary charges:

  • to build on seven key Hotchkiss attributes that the School’s community has deemed the most compelling and essential to communicating the value of Hotchkiss.  
  • to create a viewbook that was exciting and lively for students

The result is Hotchkiss’s “Take a Bold Step” viewbook with +1 pullout pages designed by Matt Ralph of Plainspoke.  The book’s content re-interprets the seven pillars of the school’s strategic plan into the following chapters and call to action:

  • Be Inspired by a Spectacular Place. 
  • Learn to Be a Resilient, Flexible Thinker. 
  • Become a Citizen of the World in Real and Thrilling Ways. 
  • Be a Smart, Brave Doer. 
  • Engage in Rigorous, Relevant, Restless Academics. 
  • Build Bonds of Friendships and Community. 
  • Prep for the Planet. 
  • Don’t Leave Your Parents Behind. We Won’t Either.  

Take a Bold Step to Becoming You. 

Prospective students also were invited to “Look for the +1 throughout these pages for some extraordinary Hotchkiss above-and-beyond pluses.” The viewbook received a CASE national silver award.