Words I Live By
Friday, January 21, 2011 at 2:08PM
Andrea Jarrell in brand story, branding, storytelling, strategic thinking

For about eight years this photocopy has been taped to the wall of my office.

It's from a little promotional book produced by advertising executive Robert A. Wilson (father of the Luke and Owen).

On the opposite page I underlined the following: Audiences need insights. What can't be absorbed won't be remembered. Tell stories worth remembering.

Methods may have changed during the last eight years, but the wisdom of Wilson's advice is just as brilliant.

Article originally appeared on Andrea Jarrell :: The Power of Strategy and Story (http://andreajarrell.com/).
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